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Message: <blockquote data-quote="Scribble" data-source="post: 4340198" data-attributes="member: 23977">As for the original post:D&D is always in the hands of gamers. Just because the gamers currently don't share your view of what D&D should be, doesn't mean that it's now a bad model in the hands of non gamers. A product is designed to be attractive to its audience. The audience is slightly different now then it was before.4e is finally catching up to the current "gamer" market.As for the rebranding comments... I almost fully agree. I'm not going to tocuh the whole dominatrix thing, but yeah there's a definite push to make the D&D "brand" have meaning. (But branding is currently a hot topic in the business world in general.)Is it a coincidence that we suddenly started seeing posts by the "D&D senior brand manager?"They're pushing to get people to associate the name D&D with gaming. When someone says "Just do it" you know isnatntly what that means. They want the same with D&D. Or "let's play a roleplaying game" to isnatntly mean D&D.hence the No redefine clause, and the fact that the SRD is more about "image" then rules. They want less remaking the D&D rules into new games (which dillute the image of D&D) and more promoting D&D.</blockquote>