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Message: <blockquote data-quote="DaveStebbins" data-source="post: 2621162" data-attributes="member: 1427">I've heard so many industry people state this (and none in the industry refute it) that I'm willing to bet "adventures don't sell" is more fact than belief. The amount of work that goes into an adventure simply brings more profit if it is directed at a supplement instead. If I had to guess, I'd say Wizards is realizing that many of their customers refuse to look outside WotC for adventures so, even though there are lots of great third-party adventures out there, many customers are demanding more adventure support from WotC. My guess is that they are realizing the minimum adventure support they have to give to keep customers happy is higher than their initial estimates.This is also not as true as we would like it to be. The cost of project planning, writing, editing, graphic design and layout are just as high for a PDF product as for a print one. The only project cost differences are the zero printing cost and the reduced distribution costs, and these are offset by the reduced price customers expect to pay for a PDF. When you factor in that PDFs sell one to two orders of magnitude less than print products, it's easy to see why Wizards isn't producing straight-to-PDF adventures.-Dave</blockquote>