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<blockquote data-quote="Scott_Rouse" data-source="post: 4026096" data-attributes="member: 51773">So we are clear on the definition I would guess this will suffice with emphasis on &quot;a bungling performance&quot;&nbsp; Adj.&nbsp; &nbsp; 1.&nbsp; &nbsp; ham-fisted - lacking physical movement skills, especially with the hands; &quot;a bumbling mechanic&quot;; &quot;a bungling performance&quot;; &quot;ham-handed governmental interference&quot;; &quot;could scarcely empty a scuttle of ashes, so handless was the poor creature&quot;- Mary H. Vorsebumbling, butterfingered, ham-handed, heavy-handed, handless, bungling, left-handedmaladroit - not adroit; &quot;a maladroit movement of his hand caused the car to swerve&quot;; &quot;a maladroit translation&quot;; &quot;maladroit propaganda&quot;Like this with almost 30,000 views and a 4 out of 5 rating on Youtube<a href="http://www.youtube.com/watch?v=72LQ6W2W_TU" target="_blank">http://www.youtube.com/watch?v=72LQ6W2W_TU</a>Or this with almost 25,000 views and a 4 out of 5 on Youtube?<a href="http://www.youtube.com/watch?v=4UqFPujRZWo&amp;feature=related" target="_blank">http://www.youtube.com/watch?v=4UqFPujRZWo&amp;feature=related</a>Granted these are not huge by youtube standards but they reached a significant number of people in my business. Or are you just editorializing on the content and comedy (or lack there of) of the videos?See my previous post. Cool is a commonly used word among 30-40 somethings and happens to communicate our opinion and excitement about 4e. I think it is more effective and less dorky than &quot;good&quot;, &quot;great&quot;, &quot;super&quot;, &quot;neat&quot;, &quot;excellent&quot;, &quot;rad&quot;&nbsp; and many other positive adjectives.I am adding this from your later post:We have said this time and time again in posts made after the magazines announcement and I don't want to dig up that old body but since you asked here it is again. The end of the magazines in print is certainly a loss as a marketing vehicle but the decision was not made purely on this factor. The decision was carefully considered and made for business reasons (read looking at the magazine business holistically) and not based on one factor like marketing potential.&nbsp; Magazines way bigger than Dungeon or Dragon are dropping off like flies because as it turns out, unless you are the huge (over 200K in circ) it is a crappy business model.So in short the answer is: no it was not a mistake. Given the situation we were in with timing of contracts, nature of contracts, timing of 4e, etc we handled it the best we could. Given different circumstances I would loved to have handled it differently but we were having to optimize the situation we were in and not in a position to work with the optimal situation.Show me any marketing or PR person in this situation who would grant outsiders an opportunity to spread negative press and I'll show you someone soon to be out of a job. When given the opportunity to control your message you do just that. Call it spin, huckster, or what ever but &quot;staying on message&quot; is a pretty basic tenant of marketing. There will be a time and place for 3rd party reviews both good and bad but now is not that time. As a marketer you hope the reviews are all good but the chips will fall as they may. True. At a basic level marketing consists of the 4Ps:&nbsp; Product, Price, Promotion, and Placement. Without a product people want to buy not much else matters.You are taking about a product that is not out yet.I smell marketing at work.</blockquote>

[QUOTE="Scott_Rouse, post: 4026096, member: 51773"] So we are clear on the definition I would guess this will suffice with emphasis on "a bungling performance" Adj. 1. ham-fisted - lacking physical movement skills, especially with the hands; "a bumbling mechanic"; "a bungling performance"; "ham-handed governmental interference"; "could scarcely empty a scuttle of ashes, so handless was the poor creature"- Mary H. Vorse bumbling, butterfingered, ham-handed, heavy-handed, handless, bungling, left-handed maladroit - not adroit; "a maladroit movement of his hand caused the car to swerve"; "a maladroit translation"; "maladroit propaganda" Like this with almost 30,000 views and a 4 out of 5 rating on Youtube [url]http://www.youtube.com/watch?v=72LQ6W2W_TU[/url] Or this with almost 25,000 views and a 4 out of 5 on Youtube? [url]http://www.youtube.com/watch?v=4UqFPujRZWo&feature=related[/url] Granted these are not huge by youtube standards but they reached a significant number of people in my business. Or are you just editorializing on the content and comedy (or lack there of) of the videos? See my previous post. Cool is a commonly used word among 30-40 somethings and happens to communicate our opinion and excitement about 4e. I think it is more effective and less dorky than "good", "great", "super", "neat", "excellent", "rad" and many other positive adjectives. I am adding this from your later post: We have said this time and time again in posts made after the magazines announcement and I don't want to dig up that old body but since you asked here it is again. The end of the magazines in print is certainly a loss as a marketing vehicle but the decision was not made purely on this factor. The decision was carefully considered and made for business reasons (read looking at the magazine business holistically) and not based on one factor like marketing potential. Magazines way bigger than Dungeon or Dragon are dropping off like flies because as it turns out, unless you are the huge (over 200K in circ) it is a crappy business model. So in short the answer is: no it was not a mistake. Given the situation we were in with timing of contracts, nature of contracts, timing of 4e, etc we handled it the best we could. Given different circumstances I would loved to have handled it differently but we were having to optimize the situation we were in and not in a position to work with the optimal situation. Show me any marketing or PR person in this situation who would grant outsiders an opportunity to spread negative press and I'll show you someone soon to be out of a job. When given the opportunity to control your message you do just that. Call it spin, huckster, or what ever but "staying on message" is a pretty basic tenant of marketing. There will be a time and place for 3rd party reviews both good and bad but now is not that time. As a marketer you hope the reviews are all good but the chips will fall as they may. True. At a basic level marketing consists of the 4Ps: Product, Price, Promotion, and Placement. Without a product people want to buy not much else matters. You are taking about a product that is not out yet. I smell marketing at work. [/QUOTE]

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