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Love the Game, Hate the Marketing
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<blockquote data-quote="SteveC" data-source="post: 4026122" data-attributes="member: 9053"><p>Scott,</p><p>Let me first start off and say that I was certainly NOT intending to cause offense or make you count to 10. I don't honestly consider you to be a marketing person, rather a gamer who is in the position of working on marketing the new Edition. I deal with a lot of people who do marketing in my job, and this is REALLY meant as a complement to you!</p><p></p><p>And I'll add to that: the positive things that I have seen about the marketing for 4E have DIRECTLY come from the work you've done. You've managed to keep your cool, even in the face of being asked to wear a puffy shirt to talk about 4E.</p><p></p><p>...But I'm still going to stand by what I wrote: what I have seen for marketing for 4E has been utterly chaotic. Let me give an example: I really liked the two promo books for 4E that have come out, but the marketing for them ended up making a lot of the customers for the product angry. I think the art in both books is fantastic, especially Worlds and Monsters: it has some of the best artwork I've ever seen for D&D. I'd say it's worth picking up just for the art. You'd have a tough time knowing that considering how it was marketed.</p><p></p><p>During the last few months I have had a real rollercoaster effect with the marketing for 4E: something good would come out, only to be followed by several frustrating and annoying comments and posts. That would usually be followed by some comments by you or Mike Mearls or Rodney Thompson, and everything would calm down. Instead of a buildup, you were seeing something like a sine curve.</p><p></p><p>I'm in the target market for the new game. I'm going to D&D Experience. I have the game on preorder. I'm excited about it, and am willing to give it a serious benefit of the doubt based on the talents of the designers involved. All of that is in spite of, and not because of, much of the marketing that's happened so far.</p><p></p><p>When the real marketing push hits I'll comment again, and there's nothing in this world I'd like more than to have 4E launch in an even more impressive fashion than 3E did. I'll be very happy to give credit where credit is due!</p><p></p><p>If you're at D&D Experience, I'll stop by and say hi, just please, don't wear the puffy shirt.</p><p></p><p>--Steve</p></blockquote><p></p>
[QUOTE="SteveC, post: 4026122, member: 9053"] Scott, Let me first start off and say that I was certainly NOT intending to cause offense or make you count to 10. I don't honestly consider you to be a marketing person, rather a gamer who is in the position of working on marketing the new Edition. I deal with a lot of people who do marketing in my job, and this is REALLY meant as a complement to you! And I'll add to that: the positive things that I have seen about the marketing for 4E have DIRECTLY come from the work you've done. You've managed to keep your cool, even in the face of being asked to wear a puffy shirt to talk about 4E. ...But I'm still going to stand by what I wrote: what I have seen for marketing for 4E has been utterly chaotic. Let me give an example: I really liked the two promo books for 4E that have come out, but the marketing for them ended up making a lot of the customers for the product angry. I think the art in both books is fantastic, especially Worlds and Monsters: it has some of the best artwork I've ever seen for D&D. I'd say it's worth picking up just for the art. You'd have a tough time knowing that considering how it was marketed. During the last few months I have had a real rollercoaster effect with the marketing for 4E: something good would come out, only to be followed by several frustrating and annoying comments and posts. That would usually be followed by some comments by you or Mike Mearls or Rodney Thompson, and everything would calm down. Instead of a buildup, you were seeing something like a sine curve. I'm in the target market for the new game. I'm going to D&D Experience. I have the game on preorder. I'm excited about it, and am willing to give it a serious benefit of the doubt based on the talents of the designers involved. All of that is in spite of, and not because of, much of the marketing that's happened so far. When the real marketing push hits I'll comment again, and there's nothing in this world I'd like more than to have 4E launch in an even more impressive fashion than 3E did. I'll be very happy to give credit where credit is due! If you're at D&D Experience, I'll stop by and say hi, just please, don't wear the puffy shirt. --Steve [/QUOTE]
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