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Message: <blockquote data-quote="jaer" data-source="post: 4027406" data-attributes="member: 57861">Indeed, they probably did, but sadly, companies cannot run on goodwill alone.  I work for a non-profit that helps teachers.  We would love to give our books to teachers for free to help them teach kids to read...but we can't not make money.  We need to cover costs, and that is harder and harder to do in print, with journals and magazines.And if you think about it, the marketing has been pretty spot on from a marketing perspective.  Posting little bits from the game over the last few months has been inexpensive (much cheaper to post the Pit Fiend on one page then print it on two in every copy of a magazine) and look how much talk time it gets!  For free, from WotC's stand-point.  The little films...not very expensive, but look how many people they reach.From a marketing vantage, most of this publicity is cheap, cheap, cheap!  Sure, not all of it has engendered the fanbase to the new product, but it has stirred interest and discussion about the product.  They already have some of us excited about the new edition.We know marketing alone cannot sell the product to gamers.  We need to see rules, to hear about game play, about style, about how it fits what we want.  The goal of the marketing of 4e is to get as many RPGers to pick up the PHB, DMG, and MM as possible to look through them.  It's the goal of designers and publishers to make the books and the system good enough to make people want to buy that after perusing them in the store.I would say WotC Marketing has done a great job so far, with little expenditure, to make the books visible, to keep up interest in the new developements (love 'em or hate 'em, look how many posts they get), and to get people wanting to see the books when they come out.  We might not all be ready to scoop in and buy, but won't most of us at least take a look?  Just to see what it's all about?I know I will be.</blockquote>

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