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Message: <blockquote data-quote="Hussar" data-source="post: 4036229" data-attributes="member: 22779">I imagine we'll see T-shirts at Winter Experience detailing what you want to see.I would absolutely love to see the number of downloads that WOTC has seen from the online Dungeon offerings.  It would be a real eye opener for me.All I know is, when 3e launched, I wasn't reading Dragon or Dungeon, and wasn't particularly online.  Got into 3e on word of mouth and that was about it.  So, I have no direct experience about how it was "back in the day".  All I know is that this time around, I'm pretty much as informed as anyone else.Look at it this way.  Every new Dragon article spawns three to six threads here on the 4e board, many of which going to dozens of pages of posts.  The print marketing - the Races of book and the like - generate maybe a thread or two and then fade.  They get mentioned from time to time, but, because a lot of people haven't read them, they don't get a lot of air time.The online Dragon has to be considered a marketting success from that point of view.  When Dragon was in print, a new issue might get a single thread and that was about it.  If even that.  Now, every single article gets multiple threads.  I'm pretty sure that more people have read the online Dragon than read the print Dragon just based on the amount of chatter it prompts.</blockquote>