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Love the Game, Hate the Marketing
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<blockquote data-quote="Raith5" data-source="post: 4040276" data-attributes="member: 56051"><p>I have been thinking the same thing. Managing expectations is absolutely the most important thing to do in an online environment. Expectations regarding a monthly magazine are simple, but in the online context unless you say we will do X on Y day(s) each week you are going to have confused and unsatisfied customers. And obviously it is better to have a modest initial goal and do more than to have an ambitious goal and not achieve it.</p><p></p><p>I wanted to get on board with the DDI but there is no way Im going to with regards to the current content.</p><p></p><p>But I hasten to add this is not a problem of marketing but one of overall business strategy. In the case of DDI, the strategy seems to have exceeded capacity by a significant amount IMO.</p></blockquote><p></p>
[QUOTE="Raith5, post: 4040276, member: 56051"] I have been thinking the same thing. Managing expectations is absolutely the most important thing to do in an online environment. Expectations regarding a monthly magazine are simple, but in the online context unless you say we will do X on Y day(s) each week you are going to have confused and unsatisfied customers. And obviously it is better to have a modest initial goal and do more than to have an ambitious goal and not achieve it. I wanted to get on board with the DDI but there is no way Im going to with regards to the current content. But I hasten to add this is not a problem of marketing but one of overall business strategy. In the case of DDI, the strategy seems to have exceeded capacity by a significant amount IMO. [/QUOTE]
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