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Message: <blockquote data-quote="Dannager" data-source="post: 5391802" data-attributes="member: 73683">One survey comes out, and suddenly the internet is made of nothing but marketing experts. Delicious.See, the thing about marketing surveys is that they're always created to examine a specific subset of information, to answer certain questions facing the company.If they only asked subscribers, that means that for the purposes of this survey and this survey alone, and the questions it contains, they are only interested in the opinions of current subscribers.This could be for any number of reasons, all of which lie in the realm of speculation. It could be that they want opinions on the current state of the magazine, which they can only trust current subscribers to be able to evaluate. It could be that they've collected opinions from larger populations in the past, and want a narrower focus this time. It could be that this is the first stage of a series of surveys, and that answers from this survey will inform the questions asked in the following ones. And it could be for other reasons entirely.It doesn't say anything about what WotC as a whole cares about, in terms of their customer base. It definitely doesn't mean that they don't care about expanding their customer base. Of course they want to expand their customer base.</blockquote>