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<blockquote data-quote="Spinachcat" data-source="post: 5786669" data-attributes="member: 37588"><p>The free PDF corebook is a good idea...until e-readers become the normal way for people to read books (aka 5-10 years). But its a good idea for 2013.</p><p></p><p>4e failed because WotC did not market the game aggressively to new players. Their hope with the open beta is that they will get a bunch of free marketing via word of mouth. Of course, the word of mouth will only be from existing gamer to existing gamer. </p><p></p><p>WotC forgets that teens and young adults who have a FAR stronger word of mouth chain than adults. Kids network to a greater extent because of the crucible of a shared school. Adults don't share much at work because of the perceived social concerns of being a TTRPG gamer. </p><p></p><p>Yes I know you tell everyone at work that you play D&D, but you may be surprised that's uncommon among gamers.</p><p></p><p>So the result will be the same whether 5e is awesome or not. It will fail utterly without a huge advertising and marketing push to draw in teens and young adults. </p><p></p><p>No fresh blood = failed edition</p></blockquote><p></p>
[QUOTE="Spinachcat, post: 5786669, member: 37588"] The free PDF corebook is a good idea...until e-readers become the normal way for people to read books (aka 5-10 years). But its a good idea for 2013. 4e failed because WotC did not market the game aggressively to new players. Their hope with the open beta is that they will get a bunch of free marketing via word of mouth. Of course, the word of mouth will only be from existing gamer to existing gamer. WotC forgets that teens and young adults who have a FAR stronger word of mouth chain than adults. Kids network to a greater extent because of the crucible of a shared school. Adults don't share much at work because of the perceived social concerns of being a TTRPG gamer. Yes I know you tell everyone at work that you play D&D, but you may be surprised that's uncommon among gamers. So the result will be the same whether 5e is awesome or not. It will fail utterly without a huge advertising and marketing push to draw in teens and young adults. No fresh blood = failed edition [/QUOTE]
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