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Marketing criticisms miss the point
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<blockquote data-quote="Tervin" data-source="post: 4290955" data-attributes="member: 66491"><p>I just read his blog entry. And... I agree, the marketing ploy to keep stressing how things in 3rd Edition was bad was not a good strategy. On the other hand, I buy games not marketing strategies. So I don't feel bad at all for buying the core rules of a really nice new D&D edition. It has its flaws of course, and will probably get twice the errata of any D&D edition before it - but it is still good enough that I don't really look forward to playing any of the old editions again, except for an occasional nostalgia excursion.</p><p></p><p>One of his points was that he wouldn't buy the game because of the marketing mistakes. Another point was that he knew the marketing was bad because so many people on Enworld claimed that they would not move over to 4th Edition. Now I don't mean any disrespect to this site, but using a poll on this messageboard as evidence on general trends does not really make me trust his reasoning. Honestly, after that I stopped trying to take in what he meant.</p><p></p><p>Lets be honest. What us RPG nuts on a messageboard like this think is not what really matters for a marketing department of D&D. What matters is how many mainstream shops are interested in selling the product. What the presales are like. How much buzz there is about the new edition among CRPG fans and fantasy fans in general. If they can make an impact in mainstream media somehow. If they can appeal to the kids, the future die hard fans. If they can make promises that people hear about, and then deliver.</p><p></p><p>So, yes they have had some stupid articles on their messy website. And they have rubbed some of the oldies the wrong way. But that is nothing compared to being on the top 10 on the Amazon charts. Or being talked about in mainstream media in not derogatory terms. Or needing to order a second printing before the game is released.</p><p></p><p>What I think is a bit alarming is that DDI is looking more and more like a vague promise of something that isn't happening. And that the website still has a structure where the regular visitor can't easily get all the new info in one single place. And that they keep promising that something will be out on a certain date and then not delivering. </p><p></p><p>I really hope this will change. Because their new fans will not have a reason to trust them like we do, because they have not seen that they are actually able to deliver good stuff on time when it comes to printed products.</p><p></p><p>And no, a bad website won't make me not buy books. Paying for an online service from them though, I am not as sure about anymore. (Even if the new Dragon stuff is of real high quality so far.)</p></blockquote><p></p>
[QUOTE="Tervin, post: 4290955, member: 66491"] I just read his blog entry. And... I agree, the marketing ploy to keep stressing how things in 3rd Edition was bad was not a good strategy. On the other hand, I buy games not marketing strategies. So I don't feel bad at all for buying the core rules of a really nice new D&D edition. It has its flaws of course, and will probably get twice the errata of any D&D edition before it - but it is still good enough that I don't really look forward to playing any of the old editions again, except for an occasional nostalgia excursion. One of his points was that he wouldn't buy the game because of the marketing mistakes. Another point was that he knew the marketing was bad because so many people on Enworld claimed that they would not move over to 4th Edition. Now I don't mean any disrespect to this site, but using a poll on this messageboard as evidence on general trends does not really make me trust his reasoning. Honestly, after that I stopped trying to take in what he meant. Lets be honest. What us RPG nuts on a messageboard like this think is not what really matters for a marketing department of D&D. What matters is how many mainstream shops are interested in selling the product. What the presales are like. How much buzz there is about the new edition among CRPG fans and fantasy fans in general. If they can make an impact in mainstream media somehow. If they can appeal to the kids, the future die hard fans. If they can make promises that people hear about, and then deliver. So, yes they have had some stupid articles on their messy website. And they have rubbed some of the oldies the wrong way. But that is nothing compared to being on the top 10 on the Amazon charts. Or being talked about in mainstream media in not derogatory terms. Or needing to order a second printing before the game is released. What I think is a bit alarming is that DDI is looking more and more like a vague promise of something that isn't happening. And that the website still has a structure where the regular visitor can't easily get all the new info in one single place. And that they keep promising that something will be out on a certain date and then not delivering. I really hope this will change. Because their new fans will not have a reason to trust them like we do, because they have not seen that they are actually able to deliver good stuff on time when it comes to printed products. And no, a bad website won't make me not buy books. Paying for an online service from them though, I am not as sure about anymore. (Even if the new Dragon stuff is of real high quality so far.) [/QUOTE]
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