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Message: <blockquote data-quote="Moonshade" data-source="post: 4292392" data-attributes="member: 54606">Even better sales? The difference between a hit and a blockbuster, in movie terms? And DDI could have been a marketing success: "see what awesome opportunities we're offering you and your former group now scattered across the country", instead of the current "yes, we continued to promote DDI but the gaming parts will actually, maybe, be available months from now, shame you bought the books under the impression you'd be able to have DDI games and now have new books but no group".I'm really disappointed in DDI and don't see how it's a good thing it's been delayed for who knows how many months. WOTC has known for how long that 4E would have a digital aspect? It was a major part of the first 4E announcement. The ads in the 4E books promote DDI as an online experience with digital tools that will allow you to play with friends no matter where they live. So <a href="http://forums.gleemax.com/showthread.php?t=1043751" target="_blank">this</a> official explanation strikes me as somewhat hollow: "Because D&D Insider has always been an extra subscription, it never occurred to me that some players might feel misled about not having tools available at launch."One can agree/disagree when it comes to things like "you can't possible have liked using Skill X in 3E games" being marketing failures, but DDI was a chance for WOTC to show that they've learned from past mistakes and can offer a reliable online product worth the money. There's talk about how people aren't patient these days, how there's Dragon/Dungeon articles, but what a boon it would have been to marketing to have actual digital tools available on launch day! To be able to promote the "game with your friends" idea instead of dodging the issue of just how long it will take for the tools mentioned in the core books that urge you to sign up for a free trial to become available. I feel rather strongly about this, and think that DDI is definitely a case for marketing rolling 1 when it comes to distributing information and missing out on the chance to show off a 20 due the screwups of the people responsible for developing DDI. DDI should have been a priority, it should have been viewed as an opportunity to dispel WOTC's bad rep when it comes to online products, and "it'll be ready when it's ready" from a company with a history of online failures is not a marketing dream.</blockquote>

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