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*TTRPGs General
Marketing criticisms miss the point
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<blockquote data-quote="xechnao" data-source="post: 4300479" data-attributes="member: 58105"><p>No, he has a point. If Wotc's priority was to stay clear of any alienation of its customers regarding edition change, it should not have chosen an abrupt edition change announcement and production series.</p><p>Instead, Wotc should have initiated a discussion with its customers and after a respectful frame announce plans on the direction and focus of the new edition -that would be based on the discussion with its customers.</p><p></p><p>Of course this would have taken more time and they could have lost some revenue due to the confusion the above plan comes with. But any negativeness of the very loyal customer base regarding edition change would have much less potential I guess.</p></blockquote><p></p>
[QUOTE="xechnao, post: 4300479, member: 58105"] No, he has a point. If Wotc's priority was to stay clear of any alienation of its customers regarding edition change, it should not have chosen an abrupt edition change announcement and production series. Instead, Wotc should have initiated a discussion with its customers and after a respectful frame announce plans on the direction and focus of the new edition -that would be based on the discussion with its customers. Of course this would have taken more time and they could have lost some revenue due to the confusion the above plan comes with. But any negativeness of the very loyal customer base regarding edition change would have much less potential I guess. [/QUOTE]
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Marketing criticisms miss the point
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