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*TTRPGs General
Marketing criticisms miss the point
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<blockquote data-quote="National Acrobat" data-source="post: 4301297" data-attributes="member: 4911"><p>Not that I am totally aware of everything the marketing tried, or was geared towards, but I can tell you that there is an average gamer out there that doesn't spend a lot of time online at forums such as this, or at the WoTC site, etc. There is only a small percentage of the gaming population that frequents places where the 'buzz' is out and knowledge of what is coming is well known.</p><p></p><p>My own gaming group, which fluctuates in size, but has twelve usual suspects, is a good microcosm of this. If the game were marketed towards the current group of players, then something needs to be done. Four of the twelve of us were aware that there was a new version of the game coming out until it was mentioned to them a couple of months ago. Their reaction was 'is it compatible with 3.5 or 1E that we're currently playing?' and those of us who knew said 'no'.</p><p></p><p>End of any further interest from the others. They love DnD, have been playing it for 20 years but since it wouldn't work with the load of manuals and books they had already bought, and since we only meet 1-2 times a month tops, it was merely a passing conversation. </p><p></p><p>The guys in our group usually buy their books from Borders, Barnes and Noble, Amazon, etc. and all of them said had there been some notice in said stores that a new version was coming, they might have paid attention to it. I'm not sure what could have been posted or placed, but apparently it wasn't enough to garner their attention. </p><p></p><p>One of the members of our group has a degree in Marketing and an MBA and he is of the opinion that there should have been more of a marketing focus for solid DnD players that don't spend a lot of time online. Not sure what could be done, but it's his opinion that the demographic in that regards was totally missed. Of course he said had the Dungeon and Dragon mags still been print, that might have helped.</p></blockquote><p></p>
[QUOTE="National Acrobat, post: 4301297, member: 4911"] Not that I am totally aware of everything the marketing tried, or was geared towards, but I can tell you that there is an average gamer out there that doesn't spend a lot of time online at forums such as this, or at the WoTC site, etc. There is only a small percentage of the gaming population that frequents places where the 'buzz' is out and knowledge of what is coming is well known. My own gaming group, which fluctuates in size, but has twelve usual suspects, is a good microcosm of this. If the game were marketed towards the current group of players, then something needs to be done. Four of the twelve of us were aware that there was a new version of the game coming out until it was mentioned to them a couple of months ago. Their reaction was 'is it compatible with 3.5 or 1E that we're currently playing?' and those of us who knew said 'no'. End of any further interest from the others. They love DnD, have been playing it for 20 years but since it wouldn't work with the load of manuals and books they had already bought, and since we only meet 1-2 times a month tops, it was merely a passing conversation. The guys in our group usually buy their books from Borders, Barnes and Noble, Amazon, etc. and all of them said had there been some notice in said stores that a new version was coming, they might have paid attention to it. I'm not sure what could have been posted or placed, but apparently it wasn't enough to garner their attention. One of the members of our group has a degree in Marketing and an MBA and he is of the opinion that there should have been more of a marketing focus for solid DnD players that don't spend a lot of time online. Not sure what could be done, but it's his opinion that the demographic in that regards was totally missed. Of course he said had the Dungeon and Dragon mags still been print, that might have helped. [/QUOTE]
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