Upgrade your account to a Community Supporter account and remove most of the site ads.

Reply to thread

Message: <blockquote data-quote="Kichwas" data-source="post: 4307626" data-attributes="member: 891">Better leaks as in, rather than leak the finished PDF near the end, put up lots of online whispers and rumors over the process, have people posting snippets in forums here and there... and then coming in the next hour and saying that info was not supposed to be posted, etc...More or less, the marketing path 3E used. That was very well done.Marketing should have included more free info leaks as well. Put up a PDF module rather than an overpriced in store one, and get enough info out there weeks ahead of time to cause DMs to be posting modules and adventure ideas before release.Having the GSL ready before launch would be key. But then the OGL/d20 were designed to get people to make third party product, and the GSL appears designed to end that industry, so the lateness may be by intent. The early readiness of the d20/OGL license by contrast resulted in the release of Creature Collection before the 3E Monster Manual came out. That was a brilliant way to get interest up.It should also have launched at a major convention...Advertising should have been bought on the banner-add systems that are used by sites like guildlaunch and wowinsider. If the game is meant to have appeal to the MMO crowd, such a tactic would have at least been a means to marketing to them.A bit of play on utube, facebook, myspace, etc might also have been handy. Even some artist 'leaks' through places like deviantart might have helped - Games like Guild Wars for example have had a number of 'leaks' of concept art and game art on artist forums. Those leaks get back to fans and do a lot to drive up interest.Even engineered flame wars help. Hiring a few people to start a flame war about alignments, elves, and so on, and using that as a place to drop hints about what is coming...In other words... in today's world everyone who's going to be a customer or a potential customer is online, and 'web2.0' is out there with its viral communities... use them. Don't just sit there and wait for them to rake you over the coals.The marketing for 4E was all mass-media top down. And very limited at that. It seems to have consisted of articles on wizard's website, and books sold at Borders telling us the 411 on a very limited list of things. That an older strategy, and it wasn't even done very well. You don't make the customer buy the ad. Especially not if that's more than half of your marketing.</blockquote>

Verification