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Marketing: How would you have done it?
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<blockquote data-quote="Dannyalcatraz" data-source="post: 4307690" data-attributes="member: 19675"><p>Before I go any further, I must say I agree with several of your points on the marketing...</p><p></p><p></p><p></p><p>Speak for yourself- once any text product goes purely digital, I drop it, unless it is required for me to do my work. Dragon and Dungeon, like Pyramid before it, effectively ceased to exist for me when they went online exclusively.</p><p></p><p></p><p></p><p>Its a maxim of marketing that the strongest predictor of success in the marketplace is making it to market first- 30-odd years ago, that was accomplished by EGG and his buddies product, Dungeons & Dragons.</p><p></p><p>The name "D&D" (and its variants) alone grants it unequaled name recognition a head-start in sales over any other game in the RPG niche...and lets face it, its following hard on the heels of a great success story called 3Ed.</p><p></p><p>They often say that a competent DA can get a jury to indict a ham sandwich. Similarly, with all of the positive marketing factors associated with just the name D&D, a dead monkey could have been in charge of marketing and still made sales in excess of any other RPG in the market.</p><p></p><p>Simply put, "D&D" was going to sell big based on sight-unseen pre-orders alone.</p></blockquote><p></p>
[QUOTE="Dannyalcatraz, post: 4307690, member: 19675"] Before I go any further, I must say I agree with several of your points on the marketing... Speak for yourself- once any text product goes purely digital, I drop it, unless it is required for me to do my work. Dragon and Dungeon, like Pyramid before it, effectively ceased to exist for me when they went online exclusively. Its a maxim of marketing that the strongest predictor of success in the marketplace is making it to market first- 30-odd years ago, that was accomplished by EGG and his buddies product, Dungeons & Dragons. The name "D&D" (and its variants) alone grants it unequaled name recognition a head-start in sales over any other game in the RPG niche...and lets face it, its following hard on the heels of a great success story called 3Ed. They often say that a competent DA can get a jury to indict a ham sandwich. Similarly, with all of the positive marketing factors associated with just the name D&D, a dead monkey could have been in charge of marketing and still made sales in excess of any other RPG in the market. Simply put, "D&D" was going to sell big based on sight-unseen pre-orders alone. [/QUOTE]
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