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Marketing: How would you have done it?
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<blockquote data-quote="Darrin Drader" data-source="post: 4307716" data-attributes="member: 7394"><p>True, but the point is that if the designers managed to market poorly, it might be because they're designers and their job is to write rules, not present the company's best face to the public. Overall, I don't think they did too poor of a job of it.</p><p></p><p></p><p></p><p></p><p>I agree. With the D&D brand name, all they needed to do was phone it in. As long as people knew that a new version of the rules was about to drop, did they really need to go to the same trouble they did with 3rd edition? 3E came at a time when the brand was in serious need of revitalization and they did manage to bring it back from the brink. 4th edition came at a time when 3E was near the end of its life cycle, but large numbers of players didn't seem to have lapsed like they did with 2E.</p><p></p><p>If the marketing would have been better, maybe more of us existing elite fans would have been a little more excited to see it. As it was, I felt that it came a little too soon, and felt like all the books on my shelf that would never get used would be a waste if I chose to adopt the new rules.</p><p></p><p>But as I said before, I don't feel as though they completely botched it either.</p></blockquote><p></p>
[QUOTE="Darrin Drader, post: 4307716, member: 7394"] True, but the point is that if the designers managed to market poorly, it might be because they're designers and their job is to write rules, not present the company's best face to the public. Overall, I don't think they did too poor of a job of it. I agree. With the D&D brand name, all they needed to do was phone it in. As long as people knew that a new version of the rules was about to drop, did they really need to go to the same trouble they did with 3rd edition? 3E came at a time when the brand was in serious need of revitalization and they did manage to bring it back from the brink. 4th edition came at a time when 3E was near the end of its life cycle, but large numbers of players didn't seem to have lapsed like they did with 2E. If the marketing would have been better, maybe more of us existing elite fans would have been a little more excited to see it. As it was, I felt that it came a little too soon, and felt like all the books on my shelf that would never get used would be a waste if I chose to adopt the new rules. But as I said before, I don't feel as though they completely botched it either. [/QUOTE]
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