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<blockquote data-quote="WayneLigon" data-source="post: 4308332" data-attributes="member: 3649">I'm of two minds about it. One one hand: I'd have managed publicity a little better: 1. I'd have waited to kill off Dungeon and Dragon until at least six months to a year after I released 4E. If I would have, which I severely doubt.2. I would not have unveiled Gleemax until it was ready for Beta at the very least.3. I would not have promised or even mentioned any computer-based anything until that thing was ready to hit the ground with both feet running. I'd have had a closed beta testing for at least six months before going live. I'd have had the character generator, virtual game table and the rest as a pleasent surprise and extra rather than give the perception it was going to be a required part of play by making it such a central tentpole offering. 4. I would not have created preview books for sale. 5. I would have had a nailed-down license agreement ready for publishers six months ago.On the other hand, I might not have bothered with 'marketing' per se at all, knowing that D&amp;D would basically sell itself. Every month in Dragon, there would be a 1-2 page preview of nailed-down material, or a discussion of what needs to be changed, and why.</blockquote>

[QUOTE="WayneLigon, post: 4308332, member: 3649"] I'm of two minds about it. One one hand: I'd have managed publicity a little better: 1. I'd have waited to kill off Dungeon and Dragon until at least six months to a year after I released 4E. [I]If [/I] I would have, which I severely doubt. 2. I would not have unveiled Gleemax until it was ready for Beta at the very least. 3. I would not have promised or even mentioned [I]any [/I] computer-based [I]anything [/I] until that thing was ready to hit the ground with both feet running. I'd have had a closed beta testing for at least six months before going live. I'd have had the character generator, virtual game table and the rest as a pleasent surprise and extra rather than give the perception it was going to be a required part of play by making it such a central tentpole offering. 4. I would not have created preview books for sale. 5. I would have had a nailed-down license agreement ready for publishers six months ago. On the other hand, I might not have bothered with 'marketing' per se at all, knowing that D&D would basically sell itself. Every month in Dragon, there would be a 1-2 page preview of nailed-down material, or a discussion of what needs to be changed, and why. [/QUOTE]

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