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Marketing: How would you have done it?
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<blockquote data-quote="Zaukrie" data-source="post: 4308714" data-attributes="member: 2057"><p>Wow, where to start:</p><p></p><p>I think I'll work my way backward:</p><p></p><p>After launch - lots of on line support for new players. Now, there are rumors they are doing a major "new player" marketing effort later this year, so maybe we'll see some of this. I'd have had an example PC at 1st level for each class variant - on the "official" character sheet. I'd have released 2 easy to run, 1st levle dungeon crawls on line for new DMs to use (how is the first Dungeon adventure not a first level crawl?). I'd have a new power up EVERY DAY so that people are coming to my site every day. I'd release one classic monster every week (like, how about a centaur guys). Basically, my on line presence would all be about helping people play 4E, and give them a reason to keep coming back. I'd manage people's expectations better. My website would be completely re-done so that it looks like a new version. It still looks too much like the old site. All pre-4E stuff (rules anyway) would be linked to from an old version support page. I'd make sure you cannot get to old information from the main page (really, is this that hard?). My first adventure I release would be cheap, so that all DMs would just buy it, not $30. I'd not use re-cycled art in my first adventure either.</p><p></p><p>Around launch - I'd manage people's expectations about what to expect on line. WotC has admitted they are bad at this, and still has not fixed it. There is nothing on line about what to expect on line in terms of Dungeon and Dragon content - if there is, it is buried somewhere. My developers would be assigned to write blog updates every week/maybe every day. "I don't care how busy you are, we need everyone marketing/selling right now - yes, this is part of your day job." I like someone's idea of polls. Keep the excitement up.</p><p></p><p>Well befor launch - I'd manage people's expectations better. I'd have a great messageboard system up, one based on existing technology, not some gleemax thing. If I was launching gleemax, I certainly wouldn't send out the little green brains waaaaaay before the site goes up. I'd make sure the technology works better. I'd do the polls someone else suggested. I'd not rip 3E so much. I'd keep dragon around, if Paizo wanted to keep working on it. I'd get the GSL out so that 3rd party companies can launch with me and I get more excitement. I'd use every gaming website I could for advertising and interviews and what not.</p><p></p><p>there's a lot more, but I'm at work....</p></blockquote><p></p>
[QUOTE="Zaukrie, post: 4308714, member: 2057"] Wow, where to start: I think I'll work my way backward: After launch - lots of on line support for new players. Now, there are rumors they are doing a major "new player" marketing effort later this year, so maybe we'll see some of this. I'd have had an example PC at 1st level for each class variant - on the "official" character sheet. I'd have released 2 easy to run, 1st levle dungeon crawls on line for new DMs to use (how is the first Dungeon adventure not a first level crawl?). I'd have a new power up EVERY DAY so that people are coming to my site every day. I'd release one classic monster every week (like, how about a centaur guys). Basically, my on line presence would all be about helping people play 4E, and give them a reason to keep coming back. I'd manage people's expectations better. My website would be completely re-done so that it looks like a new version. It still looks too much like the old site. All pre-4E stuff (rules anyway) would be linked to from an old version support page. I'd make sure you cannot get to old information from the main page (really, is this that hard?). My first adventure I release would be cheap, so that all DMs would just buy it, not $30. I'd not use re-cycled art in my first adventure either. Around launch - I'd manage people's expectations about what to expect on line. WotC has admitted they are bad at this, and still has not fixed it. There is nothing on line about what to expect on line in terms of Dungeon and Dragon content - if there is, it is buried somewhere. My developers would be assigned to write blog updates every week/maybe every day. "I don't care how busy you are, we need everyone marketing/selling right now - yes, this is part of your day job." I like someone's idea of polls. Keep the excitement up. Well befor launch - I'd manage people's expectations better. I'd have a great messageboard system up, one based on existing technology, not some gleemax thing. If I was launching gleemax, I certainly wouldn't send out the little green brains waaaaaay before the site goes up. I'd make sure the technology works better. I'd do the polls someone else suggested. I'd not rip 3E so much. I'd keep dragon around, if Paizo wanted to keep working on it. I'd get the GSL out so that 3rd party companies can launch with me and I get more excitement. I'd use every gaming website I could for advertising and interviews and what not. there's a lot more, but I'm at work.... [/QUOTE]
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