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Message: <blockquote data-quote="FalcWP" data-source="post: 4311573" data-attributes="member: 16858">I'll say in advance... this one is a tad long-winded.  Sue me - I'm  getting a degree in this sort of stuff, I like thinking about it. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink    ;)"  data-smilie="2"data-shortname=";)" />Well, here's a question.  Are we looking at marketing as a 'What would have been best if you're marketing to people here at EN World'?  Or 'What would have been best from a business standpoint'?If we're focusing on EN World, or even on players of 3.5E as a whole, then improving the flow of information, shifting the emphasis from 3Es shortcomings to 4E's strengths, etc. is great.  They really should have done that anyway - but I personally think those were relatively small mistakes.Why?  Because, while we are a vocal and certainly important part of the D&D/RPG community, there's a much broader and more lucrative market out there, particularly for a game like 4E.  Also... a lot of folks had made up their mind about 4E before it was even announced.  Personally, I was looking forward to a new addition.  Other folks were determined to be pissed off at WotC no matter what the new system looked like.  And, this is a part of your market that will educate itself on your product with very little from you - basically, doing things the way they did, though with a slightly different twist, was fine for marketing to the majority of 3.5 players.I would have put a lot more focus on getting people who aren't 3E players to give the game a shot.  This includes a lot of folks - people who played previous editions, or even 3.5, and stopped, and folks who have never picked up a d20, but play video games and MMOs.  This is a huge market, and one that needs to be educated about 4E in order to give it a shot.Another thing I'd try to target this market (in addition to my commercial ideas) would be to approach, say, the History Channel about doing a two hour D&D program.  Cover the history of the game, inspirations, and then end with a look at 4E.  History Channel does stuff like this with movies - they had a few interesting Indiana Jones bits right before Crystal Skull came out.  People watch the History Channel, a lot of times 'because nothing else is on', to quote my brother (who wouldn't be caught dead playing D&D).  Anyone might end up watching it.  Make the previews flashy, run some D&D commercials before it airs, and you'll get viewers.  Particularly former players who have moved away from the game - its the sort of thing that could get them interested in coming back.  It would also get the attention of folks who haven't played, and some of the 3.5 market that *isn't* big on going online to find out about 4E.Just another couple thoughts that were rattling around in my head.</blockquote>

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