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<blockquote data-quote="Steel_Wind" data-source="post: 2354089" data-attributes="member: 20741"><p>That Hasbro has been shopping the D&D brand and asking 30 million has been widely known in the biz. That does not make it true - but I heard it from enough people - and people who ought to know at that - that I believe it. It has been mentioned on ENWorld in other threads as well.</p><p></p><p>That Hasbro tried to buy back D&D from Atari is not inside information - it's my supposition based on the value of the license, its value on a resale, and the rest of the properties that Hasbro reacquired last month from Atari.</p><p></p><p>The deal Hasbro ultimately did with Atari got everything back they had licensed to them on the sale of Hasbro Interactive - except for D&D. I presume that if they were bargaining for everything BUT D&D -they asked for everything INCLUDING D&D at some point and the price was too high. I'm a lawyer in my day job and that's how I read that deal - as surely as the sun rises and sets.</p><p></p><p>I suppose as well that part of the consideration paid to Atari will be taken as an offset against future payments under the D&D license. Pure cash transactions are rare - and Hasbro has not exactly had a good year.</p><p></p><p>I am supported in that view given that Atari's SEC filings indicate that their new games in 2005 were expected to be lead in sales by new D&D franchises in <em>Dragonshard</em> and <em>D&D Online</em>. I infer that Atari puts great value on the brand. Knowing what I know about Atari's sales - that makes good sense to me too.</p></blockquote><p></p>
[QUOTE="Steel_Wind, post: 2354089, member: 20741"] That Hasbro has been shopping the D&D brand and asking 30 million has been widely known in the biz. That does not make it true - but I heard it from enough people - and people who ought to know at that - that I believe it. It has been mentioned on ENWorld in other threads as well. That Hasbro tried to buy back D&D from Atari is not inside information - it's my supposition based on the value of the license, its value on a resale, and the rest of the properties that Hasbro reacquired last month from Atari. The deal Hasbro ultimately did with Atari got everything back they had licensed to them on the sale of Hasbro Interactive - except for D&D. I presume that if they were bargaining for everything BUT D&D -they asked for everything INCLUDING D&D at some point and the price was too high. I'm a lawyer in my day job and that's how I read that deal - as surely as the sun rises and sets. I suppose as well that part of the consideration paid to Atari will be taken as an offset against future payments under the D&D license. Pure cash transactions are rare - and Hasbro has not exactly had a good year. I am supported in that view given that Atari's SEC filings indicate that their new games in 2005 were expected to be lead in sales by new D&D franchises in [I]Dragonshard[/I] and [I]D&D Online[/I]. I infer that Atari puts great value on the brand. Knowing what I know about Atari's sales - that makes good sense to me too. [/QUOTE]
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