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Message: <blockquote data-quote="Pielorinho" data-source="post: 598687" data-attributes="member: 259">A couple of questions:* What's his job title?  I've gotten the impression that he's some schmoe who works in the business office or something; as such, he may not be a professional writer.  His writing doesn't usually grab my attention, but it's also not nearly as bad as a lot of nonwriters' writing.  * What's the point of the column?  I'm guessing it's to get folks excited about upcoming products, but considering its nontimely nature, I'm also guessing it's part and parcel of WOTC's problematic Web presence.* What's the point of criticizing him so harshly here?  He's a schmoe like you and me, and I know that if I were doing my job, it'd make my day suck to come to a messageboard and read an attack like this on me.I'd love to see suggestions here of the tone Mr. Smith (or the WOTC site in general) should take in such a column.  Should it be less chatty?  Should it read like catalog copy?  Should it consist of excerpts from the upcoming products?  How would such a column look in your ideal world?For me, I think the column would have no first-person perspective, and indeed, each column would not be a unified piece:  instead, it would be a series of paragraph-long teasers for upcoming works.  Instead of imagining the column as an excited gamer describing product to you, imagine it as the series of previews you watch before a movie.Daniel</blockquote>