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Message: <blockquote data-quote="DEFCON 1" data-source="post: 6014331" data-attributes="member: 7006">Let us note the two different points you make here..."as long as the company breaks even or makes a miniscule profit Hasbro will keep it open for ever."and"Their looking for a healthy and respectable profit margin and if they dont get it consistantly then sooner or later they will absolutely shelve the product."You're putting together two separate things.  Yes, I absolutely agree to your first point that if THE COMPANY (in this case Wizards of the Coast) only breaks even or posts a miniscule profit... then Hasbro might no longer keep THE COMPANY solvent.  They might eventually close down Wizards of the Coast.  Because Wizards of the Coast is a subsidiary of Hasbro... and they need to make sure their subsidiaries are profitable.But HOW WotC maintains solvency... Hasbro (for the most part) couldn't care less.  If WotC has to make X amount of profit each year... then it doesn't matter to Hasbro HOW that happens.  And if by some chance Magic: The Gathering produced 95% of that profit and Dungeons & Dragons only 5%... Hasbro WON'T CARE.  WotC made their profit... and thus all is good with Hasbro.So no... I in no way believe HASBRO cares one lick about how well or poorly D&D is doing in of itself, and will take absolutely NO SAY on whether another editions gets published or sold.  In fact, from the sounds of all the Hasbro investor meetings... Dungeons & Dragons is never even mentioned.  It's a blip on Hasbro's radar (if at all.)The only way the D&D brand would get shut down is if Wizards of the Coast themselves shut it down.  Because the money spent on the D&D RPG department was not equaling the money being brought in to Wizards of the Coast (NOT to Hasbro).  However... I steadfastly believe that for the two dozen(?) or so full-time employees who work in the D&D RPG department... the money they make on the new edition books every four or five years is enough to keep the game going.  ESPECIALLY considering that the RPG (in addition to being a game) is also a marketing tool for their novels department... their board game department... their video game department, etc. etc. etc.  By keeping the RPG active... they keep the D&D brand in the public eye... and thus can use the brand for other things.  Things that as a whole keeps the Dungeons & Dragons brand solvent for Wizards of the Coast.</blockquote>

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