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Message: <blockquote data-quote="timASW" data-source="post: 6014336" data-attributes="member: 6698787">Employees might just focus on keeping a paycheck coming. Executives and CEO's are supposed to be focusing on turning 1 dollar into a 1.10 and then into 1.20 and then into 1.30, and so forth year after year. GROWING the company. Not just barely eking by on the life created by the smarter people with a better vision who came before them. Just assuming "one day we'll be out of business, so why bother improving" is the one and only reason they would actually be doomed. They could absolutely turn this thing around by opening up several lines to have a broader appeal, embracing new technologies more and shaking up their corporate culture to create a group of dynamic thinkers who are focused on the market instead of a pedantic circle of self congratulators who consider themselves too elite in their thinking about games to have ever made any mistakes and blame the customers for not liking their awesome products.1. Most people arent CEO's. Thats the difference between a leader and drone in a corporation. 2. They have lots of incentive to close any department that loses even a single dollar or earns a small profit. Those departments utilize human capitol that could be spent on a more profitable division.     The same way that no you dont need to go and get a better job as long as your existing bills are paid. But most people do WANT to get a better job to make more money in excess of just paying their bills and take steps throughout life to do so.   Companies make the same sorts of decisions with materials and financial and human capitol. 3. The value of the IP is determined by sales. The only true value anything has is what someone is willing to pay for it. And when sales dip, your IP's value has dipped. They are correlating factors.</blockquote>

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