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Maybe D&D Should Branch?
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<blockquote data-quote="Mark CMG" data-source="post: 6017248" data-attributes="member: 10479"><p>Well, it was what it was. There are enough criticisms about it in other threads that I won't recount them here but obviously something went very wrong for WotC to be in the position it is in in the marketplace that was created by its brand. And I don't think it is the actual brand/trademark that is the cause of the decline. </p><p></p><p></p><p></p><p></p><p></p><p>I'm not quite sure what you're saying here. You think half a million by one guy on an RPG line (the start up anyway) while a company of 20+ and another of 50+ employees struggle to make 10 million off their RPG line (a year? and every year?) makes it seem like the numbers above must be off, but who really knows?</p><p></p><p>Nevertheless, it is interesting that the D&D brand, which is meant to denote an RPG product and spin offs, has the most trouble getting what they actually call an RPG to perform under its own brand. I'd imagine that's got to be a fundamental problem that needs to be addressed in pursuit of the 50 million a year.</p><p></p><p></p><p></p><p></p><p></p><p>I'm not sure a more-of-the-same direction is sustainable for either company for much longer. We've seen one way in which WotC tried to handle such a switch and overall for them it didn't work out so well. We've yet to see if Paizo can manage a similar transition. It's essentially a company mostly made up of people who weren't picked for the other company's transition team. They managed to do more-of-the-same so well they took half the business away from their former employers. Can they also top their former workplace when it comes to transforming the product line into a whole new animal without the bludgeon of the top brand to shore things up? Obviously, even having the top brand can only do so much for you if the public doesn't like what you produce but it sure does help weather some bad decisions.</p><p></p><p></p><p></p><p></p><p></p><p>Just outside of Chicago now, NW, near the O'Hare Airport, but I get into the city regularly. One of these days, I really need to see Australia and even NZ while I'm in the hemisphere.</p></blockquote><p></p>
[QUOTE="Mark CMG, post: 6017248, member: 10479"] Well, it was what it was. There are enough criticisms about it in other threads that I won't recount them here but obviously something went very wrong for WotC to be in the position it is in in the marketplace that was created by its brand. And I don't think it is the actual brand/trademark that is the cause of the decline. I'm not quite sure what you're saying here. You think half a million by one guy on an RPG line (the start up anyway) while a company of 20+ and another of 50+ employees struggle to make 10 million off their RPG line (a year? and every year?) makes it seem like the numbers above must be off, but who really knows? Nevertheless, it is interesting that the D&D brand, which is meant to denote an RPG product and spin offs, has the most trouble getting what they actually call an RPG to perform under its own brand. I'd imagine that's got to be a fundamental problem that needs to be addressed in pursuit of the 50 million a year. I'm not sure a more-of-the-same direction is sustainable for either company for much longer. We've seen one way in which WotC tried to handle such a switch and overall for them it didn't work out so well. We've yet to see if Paizo can manage a similar transition. It's essentially a company mostly made up of people who weren't picked for the other company's transition team. They managed to do more-of-the-same so well they took half the business away from their former employers. Can they also top their former workplace when it comes to transforming the product line into a whole new animal without the bludgeon of the top brand to shore things up? Obviously, even having the top brand can only do so much for you if the public doesn't like what you produce but it sure does help weather some bad decisions. Just outside of Chicago now, NW, near the O'Hare Airport, but I get into the city regularly. One of these days, I really need to see Australia and even NZ while I'm in the hemisphere. [/QUOTE]
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