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Message: <blockquote data-quote="Ruin Explorer" data-source="post: 9213792" data-attributes="member: 18">I think with any merchandised property, that's based on an existing media, so Dune, Terminator, Avatar, Alien, etc. etc. you are inevitably selling some significant proportion of your copies to people who are into that media, and will want to read the book, especially the "lore" parts of it, but who don't necessarily have any real intention of running it as an RPG, and indeed who in some cases might want it more as a collector's object or conversation piece.I imagine the actual percentage varies quite considerably, but with Avatar I suspect the "no real intention of playing it" fraction is pretty large, certainly the vast majority - the same for the Blade Runner RPG - I'd be surprised if even one in ten purchasers ended up running the latter.To be fair TT RPGs have always sold to people who are uncertain they'll actually run them. Most of the posters on this forum probably have quite a few RPGs, as well as a bunch of adventures and so on that they've never actually run. But my impression is with merchandised products like these the proportion is wildly higher even than the norm for TT RPGs.That said, apart from Avatar, most of the biggest campaigns have been for actual TT RPG products for 5E.EDIT - Also worth noting that whilst the numbers in dollars might seem high, we're typically talking tens of thousands of customers, which obviously isn't going to move the needle compared to D&D's tens of millions. But even on general RPG discussion reddits and Discords and the like, I haven't seem much (read: any) mention of most of merchandised RPGs except around their digital and physical delivery periods. The one definite exception I've seen is the Alien RPG - but that's still discussed a lot less than the Mothership RPG from what I've seen.</blockquote>

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