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Message: <blockquote data-quote="Morrus" data-source="post: 9214869" data-attributes="member: 1">You don’t make $2M out of $10K marketing. If you could, marketing would literally be a license to print money!Most of their traffic will be organically generated—it’s their following. They have a big and loyal customer base cultivate over years via the YouTube channel, other outlets, the previous big Kickstarters, and a growing reputation.Marketing will add stuff on top of that, But it’s not a magic wand. Basically there’s a concept called ROAS — return on ad spend. It varies but it’s a multiplier—so a ROAS of 4 means for every dollar you spend on ads, somebody spends 4 dollars on your product. The industry makes a big difference as is how well you target it. Some broad stuff like alcohol at Christmas etc I’ve heard of advertisers getting a ROAS of 10x or so. TTRPGs my main experience is what Backerkit is able to achieve and that’s a lot lower in my experience — they aim for about 2x-3x, but they don’t always achieve it.So your $10K would make $20K revenue (low end) to $100K (high end for highly targeted stuff like the above). Probably somewhere in the middle . That said, as I keep noting, MCDM is great at defying expectations and breaking out of the regular models.</blockquote>