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Message: <blockquote data-quote="Sammael" data-source="post: 3398570" data-attributes="member: 4475">(1) Adventures sell only to GMs (or players who buy them to their GMs to run, but that's pretty much the same). There goes 75% of the market.(2) A lot of GMs (myself included) do not run pre-made adventures. I'll be conservative and say that number is roughly 30%, although I have no proof for that. At any rate, there goes another part of the market.(3) Adventures, unlike accessories, can be used pretty much only once by one group of people. Thus, a lot of people buy adventures and then re-sell them on the secondary market. Secondary market hurts the original publisher, and there are people who only buy second-hand adventures. There goes ANOTHER part of the market.(4) There are several 3rd party companies with a very good track record when it comes to adventures. WotC, on the other hand, hasn't published a single well-recognized adventure since City of the Spider Queen (and it's arguable how recognizable that one is to non-FR fans). I read CotSQ, BTW, and it's one of the worst adventure designs I've ever seen. I'd like to think that at least some people don't buy stuff blindly but base their purchases on analysis of things like, yes, track record. Another slice of market share is gone.(5) For the price of a single WotC adventure, you can buy 3-4 Dungeon magazines with 3 adventures per issue. For people looking at a cost/benefit ratio, buying published adventures instead of Dungeon is simply irrational. What does that translate to? Yes, more lost sales.In the end, I really don't know who the target audience for WotC adventures is, other than obsessive collectors of all things D&D or people who only buy "official" products.</blockquote>

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