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<blockquote data-quote="Umbran" data-source="post: 3400421" data-attributes="member: 177">No.&nbsp; Let us look again at the quotes you gave....&nbsp; Mearls:&nbsp; &quot;Adventures have always been a hard sell&quot;. Mona: &quot;I've seen the sales figures for all of the first edition modules. You'd have to be a grade A chump to assume that 'modules don't sell' based on those figures.&quot;Look really carefully - &quot;hard sell&quot; does not equal &quot;don't sell&quot;.&nbsp; They are not in direct conflict there.Turn it around a bit: You'd be a grade A chump to just look at Mona's figures and then assume that modules always sell, or are always an easy sell, for everyone.&nbsp; Because the end sales figures don't tell you the full story.&nbsp; They don't tell you about the techniques or market advantages used to get to the sales numbers.Rather than say one is wrong, combine them - Adventures are a hard sell, but there's proof that good numbers can be reached, under the right conditions.&nbsp; You have to be special in some way.&nbsp; TSR did it by uniqueness - they were the only game in town.&nbsp; Lacking that, today you have to find another way to be special.&nbsp; It is done occasionally, but a number of companies seem to have gone under because they weren't special.</blockquote>

[QUOTE="Umbran, post: 3400421, member: 177"] No. Let us look again at the quotes you gave.... Mearls: "Adventures have always been a hard sell". Mona: "I've seen the sales figures for all of the first edition modules. You'd have to be a grade A chump to assume that 'modules don't sell' based on those figures." Look really carefully - "hard sell" does not equal "don't sell". They are not in direct conflict there. Turn it around a bit: You'd be a grade A chump to just look at Mona's figures and then assume that modules always sell, or are always an easy sell, for everyone. Because the end sales figures don't tell you the full story. They don't tell you about the techniques or market advantages used to get to the sales numbers. Rather than say one is wrong, combine them - Adventures are a hard sell, but there's proof that good numbers can be reached, under the right conditions. You have to be special in some way. TSR did it by uniqueness - they were the only game in town. Lacking that, today you have to find another way to be special. It is done occasionally, but a number of companies seem to have gone under because they [i]weren't[/i] special. [/QUOTE]

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