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Message: <blockquote data-quote="Turjan" data-source="post: 2498202" data-attributes="member: 3477">Well, if this isn't dodging the original question <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin    :D"  data-smilie="8"data-shortname=":D" />. Of course, there are the costs for writing the book and the artwork for the pdf, too. How much is this of the final price of a print book? 10%? 20%? Then you have the percentage of your price that the online vendor gets. And that's it. No printing costs. No transport costs. No distributor costs. No share for the brick and mortar or online shop owner.That's btw why I listed the Malhavoc numbers up there. I strongly assume that their profit margins are roughly the same for the print products and their pdf products; everything else wouldn't make sense. And if I then take Iron Heroes as basis (because that one's not sale priced), we come up with somewhat less than 37% of the MSRP as realistic pricing. Taking 98% of the MSRP, like FFG, is just vastly increasing their own profit margins (it's a 'market' without competition, after all). The fact that you get the print book, including shipping, for exactly two thirds of the pdf price, although you have all the production and transport costs with the print product in addition to what the pdf costs, illustrates this very nicely. Talking about the additional costs in pdf's in this regard is something like a bad joke.</blockquote>

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