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Message: <blockquote data-quote="Minigiant" data-source="post: 9712401" data-attributes="member: 63508">I never said purely player facing.You'd sell stuff to DMs and add stuff in the books so DMs could convince Players to come to the table and return next week. If the Player content is boring, they aren't hook to come back and it becomes purely DM skill and camaraderie that keeps everyone on schedule.D&D was sold to DMs but D&D was "sold" to Players. 2e was still trying to "sell the game" to Players by actually selling the game to DMs and using them as an intermediary.Which we learned in hindsight was idiotic. Trying to get DMs to buy multiple setting books when you can only run one at a time is not smart.And Mearls was wrong.Selling to both DMs and Players purposely is the best financial strategy if you have the money to do so. Period.The one-and-done model is only a good strategy if you have the visibility but not the financials.  It was a failing strategy in the past and births fantasy heartbreakers. It wasn't rely a viable tactic until you had real Crowdfunding platforms to build the initial funding and strong Social Media platforms to feed the buzz.</blockquote>