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Message: <blockquote data-quote="User51" data-source="post: 9574891" data-attributes="member: 7049160">Doesn't "expansion" imply "new markets" in business? Or at least new customers in existing markets? My impression was that the CR/Stranger Things spike had to do with some nostalgia for the early days of gaming where a lot of people said, "Oh, yeah, remember when we played D&D?" And a lot of those people had kids of gaming age, so that created a new customer base with disposable income. I remember dads in my neighborhood playing with their kids...for a few months. Then they went back to their other hobbies and interests. If WotC winds up finding ways to penetrate digital markets or create an app for cell phones, they could certainly see an upswing in interest. But it seems unlikely to me that they are going to really grow just through repeat business in the markets they already exploited with the 2014 spike.</blockquote>