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<blockquote data-quote="DEFCON 1" data-source="post: 9577884" data-attributes="member: 7006">I don't think they are lying and Mike doesn't think they are lying... but rather WotC is just choosing the best version of their situation to highlight in order to use it as promotion and advertisement.&nbsp; So they are being selective with their language to choose things that make it seem like something might be more important or bigger than it otherwise would be.It's like what a movie company says &quot;Biggest four-day holiday weekend opening ever!&quot; for some film.&nbsp; They have chosen a very specific subset of time to use as their way of using the advertising buzzwords of &quot;biggest&quot; and &quot;ever&quot; to make the film seem more important.&nbsp; Are they lying?&nbsp; No, the film might very well be the biggest ever over a &quot;four-day holiday weekend&quot;... but it doesn't mean it's the biggest ever over a four-day weekend that wasn't a holiday weekend.&nbsp; And it certainly isn't the biggest opening ever over a standard 3-day weekend.&nbsp; And it also says nothing about how the film did over the entire week's box office, or the second weekend, or it's entire run... etc. etc. etc.&nbsp; They chose a specific set of terms in order to pump the film up to make it appear bigger.Advertising and hype are advertising and hype... and the entire purpose is to highlight the things that are technically true... but aren't necessarily as big or as great as they might seem if you just take a few minutes to parse the language used.&nbsp; But because lots of (in fact most) people don't bother taking those minutes to parse the language and instead just take the claim on its face... the hype does exactly what it was hoping to do.&nbsp; Someone will see &quot;biggest&quot; and &quot;ever&quot; and think &quot;Well, this film must be awesome, I gotta go see it!&quot;... and they buy a ticket they might not otherwise have done had they not seen that promotion.</blockquote>

[QUOTE="DEFCON 1, post: 9577884, member: 7006"] I don't think they are lying and Mike doesn't think they are lying... but rather WotC is just choosing the best version of their situation to highlight in order to use it as promotion and advertisement. So they are being selective with their language to choose things that make it seem like something might be more important or bigger than it otherwise would be. It's like what a movie company says "Biggest four-day holiday weekend opening ever!" for some film. They have chosen a very specific subset of time to use as their way of using the advertising buzzwords of "biggest" and "ever" to make the film seem more important. Are they lying? No, the film might very well be the biggest ever over a "[I]four-day holiday weekend[/I]"... but it doesn't mean it's the biggest ever over a four-day weekend that [I]wasn't[/I] a holiday weekend. And it certainly isn't the biggest opening ever over a standard 3-day weekend. And it also says nothing about how the film did over the entire week's box office, or the second weekend, or it's entire run... etc. etc. etc. They chose a specific set of terms in order to pump the film up to make it appear bigger. Advertising and hype are advertising and hype... and the entire purpose is to highlight the things that are technically true... but aren't necessarily as big or as great as they might seem if you just take a few minutes to parse the language used. But because lots of (in fact most) people [I]don't[/I] bother taking those minutes to parse the language and instead just take the claim on its face... the hype does exactly what it was hoping to do. Someone will see "biggest" and "ever" and think "Well, this film must be awesome, I gotta go see it!"... and they buy a ticket they might not otherwise have done had they not seen that promotion. [/QUOTE]

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