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<blockquote data-quote="Hussar" data-source="post: 9578596" data-attributes="member: 22779">THe primary issue here is that it's virtually impossible to get the growth numbers from 2024 D&amp;D that 2014 D&amp;D had.&nbsp; Doubling D&amp;D in 2014 meant you managed to sell, what, a few thousand books?&nbsp; A few tens of thousands?&nbsp; How much would you have to sell today to double the D&amp;D market?&nbsp; Tens of millions?&nbsp; Of course the growth curve has leveled out.&nbsp; That's just math.&nbsp; But, of course, there will be those who have a vested interest in interpreting things in the most negative way possible.&nbsp; D&amp;D is &quot;uncool&quot; because it's not growing as fast as it was in 2014-2017.&nbsp; Welcome to the wonderful world of an actual mature product that doesn't see double digit growth year on year.&nbsp; That's the difference between a boom/bust product, which is what D&amp;D was for 40 years, and an actual, mature, evergreen product that sees fairly flat or very modest growth for a very long time.&nbsp; Sure, it would be fantastic if we would continue to see double digit growth year on year.&nbsp; I'd love that and I'm sure WotC and Hasbro would be freaking over the moon if that were true.&nbsp; But, it's unrealistic.&nbsp; Since there's no actual evidence of any sort of shrinking, I'm wondering what the purpose is of claiming that D&amp;D isn't doing well.&nbsp; How is D&amp;D &quot;stumbling&quot; to quote from the original article?&nbsp; Other than some serious tea leaf reading, I'm not seeing any actual evidence that D&amp;D is doing any differently today than it was a year ago.How is that a bad thing?</blockquote>

[QUOTE="Hussar, post: 9578596, member: 22779"] THe primary issue here is that it's virtually impossible to get the growth numbers from 2024 D&D that 2014 D&D had. Doubling D&D in 2014 meant you managed to sell, what, a few thousand books? A few tens of thousands? How much would you have to sell today to double the D&D market? Tens of millions? Of course the growth curve has leveled out. That's just math. But, of course, there will be those who have a vested interest in interpreting things in the most negative way possible. D&D is "uncool" because it's not growing as fast as it was in 2014-2017. Welcome to the wonderful world of an actual mature product that doesn't see double digit growth year on year. That's the difference between a boom/bust product, which is what D&D was for 40 years, and an actual, mature, evergreen product that sees fairly flat or very modest growth for a very long time. Sure, it would be fantastic if we would continue to see double digit growth year on year. I'd love that and I'm sure WotC and Hasbro would be freaking over the moon if that were true. But, it's unrealistic. Since there's no actual evidence of any sort of shrinking, I'm wondering what the purpose is of claiming that D&D isn't doing well. How is D&D "stumbling" to quote from the original article? Other than some serious tea leaf reading, I'm not seeing any actual evidence that D&D is doing any differently today than it was a year ago. How is that a bad thing? [/QUOTE]

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