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Message: <blockquote data-quote="Staffan" data-source="post: 7083498" data-attributes="member: 907">Certainly, Wizards could have made more books for Star Wars. But those books would not have been as profitable.Let's say, just for the sake of the argument, that Wizards pays Lucasfilm one million dollars per year for the Star Wars license. The first year, they do the core book, a starships book, and a monster/NPC book. They sell really well, and Wizards makes ten million dollars. That's a great return on investment. The next year, they do books focusing on the criminal parts of the Star Wars universe, as well as a book about Force powers, both those of the Jedi and other assorted traditions. In addition, they release a series of books on playing in different eras: the Old Republic (based on the KOTOR computer game as well as the Tales of the Jedi comic),  Force Unleashed, Clone Wars, and Legacy. These still do OK, but not as well as the core books, so Wizards makes five million dollars. The third year, they do another era book about the Rebellion era, a Droid sourcebook, and books about campaigns focused on war, intrigue, and exploration. At this point, the creative fires have dimmed a bit, so now they only make two million dollars. Spending one million dollars on a license that only makes you two million, and shows signs of making you even less next year, might not be the best of ideas, and so the license was cancelled.Of course, the actual figures in my example probably have no bearing on reality (I have very little idea of how much the Star Wars RPG license costs per year, or how much the books sold), but they do serve to illustrate my point.</blockquote>

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