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Mike Mearls - Reddit AMA
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<blockquote data-quote="robus" data-source="post: 7312251" data-attributes="member: 6801558"><p>My theory is the losses with 4e piled so high that the powers that be said “make sure D&D 5e turns the ship around!” The best way to do that: cut costs and maximize sales. They cut costs by cutting staff to the bone and trimming the publication schedule (a necessary result of cutting staff) and maximized sales by effectively going back to the future, bringing back the classic feel with a modern polish. I don’t think they had any idea of the hit they had on their hands, but the buzz around 5e made to my ears and I’d not thought about it since the 80s! I dont think they can really believe their luck and they probably pinch themselves with every quarterly earnings report.</p><p></p><p>But of course now that they have the goose that’s laying the golden eggs they really dont want to kill it. I see them continue to slowly experiment with new options to ensure they don’t screw it up.</p><p></p><p></p><p></p><p>It’s my understanding that Hasbro singled out D&D growth as a highlight in at least one of the quarterly earnings reports last year. Gaming stores are weird, I’m sorry to report. My local one has a gaming room and I have zero interest in stepping into it. D&D is now a phenomenon and it doesn’t needing game stores to support it. Amazon has all the dice and books and the internet has easy ways to meet people with similar interests. I formed my group out of some folks from a board game Meetup for example.</p></blockquote><p></p>
[QUOTE="robus, post: 7312251, member: 6801558"] My theory is the losses with 4e piled so high that the powers that be said “make sure D&D 5e turns the ship around!” The best way to do that: cut costs and maximize sales. They cut costs by cutting staff to the bone and trimming the publication schedule (a necessary result of cutting staff) and maximized sales by effectively going back to the future, bringing back the classic feel with a modern polish. I don’t think they had any idea of the hit they had on their hands, but the buzz around 5e made to my ears and I’d not thought about it since the 80s! I dont think they can really believe their luck and they probably pinch themselves with every quarterly earnings report. But of course now that they have the goose that’s laying the golden eggs they really dont want to kill it. I see them continue to slowly experiment with new options to ensure they don’t screw it up. It’s my understanding that Hasbro singled out D&D growth as a highlight in at least one of the quarterly earnings reports last year. Gaming stores are weird, I’m sorry to report. My local one has a gaming room and I have zero interest in stepping into it. D&D is now a phenomenon and it doesn’t needing game stores to support it. Amazon has all the dice and books and the internet has easy ways to meet people with similar interests. I formed my group out of some folks from a board game Meetup for example. [/QUOTE]
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