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Message: <blockquote data-quote="Jupp" data-source="post: 2510622" data-attributes="member: 20804">I am by no means an expert in this field but my believe is that it is not that important what kind of genre your minis are (modern, sci-fi, fantasy, etc) but the style they have. Rackham, a French company who does the Confrontation minis, did break into a field that was shared by some big players like WotC,  Games Workshop, Reaper and a gazillion of smaller companies. IMO the reason they came out so big was because they have a very distinctive style on their minis. I think Rackham minis are instantly recognisable when you see them and they have about the most detailed minis you can find. Granted, they are not everyones taste, but given the fierce competition they have they seem to be doing very well in the market. They did not get that big because they did an awfull lot of advertising but because they have a certain style and a high quality. AFAIK most of their initial success came from word-of-mouth marketing of their customer base (and from the fact that the best painters on the planet seem to work for/with Rackham at the moment <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" /> ).Just my .0002 centsP.s.:I also think that the customer base for things like Modern minis is not really compareable to genres like Sci-Fi or even classic fantasy. Modern is a small niche in a niche market <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" /> Personally I would certainly not build a business model based on Modern minis. But I would think about doing a Modern line once I have settled down and have enough $ to back up the risk should the Modern idea fail.</blockquote>

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