NOW LIVE! Today's the day you meet your new best friend. You don’t have to leave Wolfy behind... In 'Pets & Sidekicks' your companions level up with you!

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Message: <blockquote data-quote="Imaro" data-source="post: 5182181" data-attributes="member: 48965">But isn't this what almost every 3PP did... capitalize on their relationship to the D&D brand as support companies for whatever product they were producing? Is this any different than say Green Ronin converting D&D customers to Mutants and Materminds customers or Mongoose and Conan? If so please explain how...   Whoa now, I don't think that customer base or it's loyalty was just handed to Paizo, IMO... Paizo created that customer base and fostered their loyalty... through the work they did on the magazine and other products. If they had done a crap job, I don't think any of the factors you cite would have meant anything... especially since, if I remember correctly, the magazine readership was dying when it was handed over to Paizo.   First, I think your biggest mistake is in assuming that Paizo doesn't want to, or can't grow their customer base with new gamers. I know I would hate to tell a new player to find a copy of the game on ebay or get the SRD of the internet (which in fact is not easy to read through, and is actually missing some rules). Secondly... books deteriorate and/or are destroyed, I think making sure the rules are complete, available and easy to access is just common sense... especially if you offer a PFSRD and $10 PDF as an alternative... which again seems to go against the whole corebook = main revenue theory.  Well we can agree to disagree about the necessity of the rulebook... since honestly I think a better question is if you are basing your products on a set of rules, isn't it smart business to make sure they are always and readily available... instead of being dependent upon others to make them available?  Also again, I see you attributing alot to the "Dungeons and Dragons customers" when I would argue they had already become Paizo customers through the efforts, good service and quality products Paizo put out. If they were "Dungeons and Dragons customers" well wouldn't they have went with 4th edition... or waited for it rather than go with a different game and company?  Well, so far I believe they have 2 rulebooks scheduled for this entire year... The GameMastery Guide in July and the Advanced Players Guide in August. I guess it's possible they are sitting on releases between now and July or have a ton of rulebooks being developed and ready to flood the market between August and December... but somehow I doubt it. As a quick comparison, on a similar scale, look at how many rulebooks as opposed to adventures have come out for Dark Heresy 10 months out from FFG's release of the rules.  Again we'll have to agree to disagree. I think there success is very much based on Knowing their customer base and pleasing them by not releasing a steady stream of classes, rules, prestige classes, etc. and instead building around adventures and fluff.   Like who? Who has created stellar adventures and fluff on a regular basis and with a dedicated focus on it... the closest I would say would be White Wolf... surprise, surprise they too at one point rose to rival D&D.  Yep, totally agree.   Hmm... I think perhaps you put too much credence in this, especially since a "subscription model" is such a wide term and encompases so much it's almost meaningless.</blockquote>

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