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Monte Cook on publishing a successful d20 product
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<blockquote data-quote="Whizbang Dustyboots" data-source="post: 3071358" data-attributes="member: 11760"><p>It's also worth noting that not every product a company like Malhavoc produces appeals to all customers. (Mongoose, for another example, has done a great job diversifying their product lines.)</p><p></p><p>While UA and Iron Heroes got a ton of promotion, they never really engaged me, and so the hype just washed over me and it didn't have much impact on me. In contrast, when Monte swung the Ptolus spotlight around, it ended up squarely on what I was interested in, and became a very big deal to me.</p><p></p><p>I imagine if I were someone interested in UA <em>and</em> Iron Heroes <em>and</em> Ptolus, it might get exhausting, but I imagine that's relatively rare company. (Although all of those folks naturally post a lot at the Malhavoc boards, which gives the illusion that they're pretty common.)</p><p></p><p>Likewise with the D20/Conan/Judge Dredd/Starship Troopers/Runequest crossover players and Mongoose.</p></blockquote><p></p>
[QUOTE="Whizbang Dustyboots, post: 3071358, member: 11760"] It's also worth noting that not every product a company like Malhavoc produces appeals to all customers. (Mongoose, for another example, has done a great job diversifying their product lines.) While UA and Iron Heroes got a ton of promotion, they never really engaged me, and so the hype just washed over me and it didn't have much impact on me. In contrast, when Monte swung the Ptolus spotlight around, it ended up squarely on what I was interested in, and became a very big deal to me. I imagine if I were someone interested in UA [i]and[/i] Iron Heroes [i]and[/i] Ptolus, it might get exhausting, but I imagine that's relatively rare company. (Although all of those folks naturally post a lot at the Malhavoc boards, which gives the illusion that they're pretty common.) Likewise with the D20/Conan/Judge Dredd/Starship Troopers/Runequest crossover players and Mongoose. [/QUOTE]
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