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<blockquote data-quote="Gold Roger" data-source="post: 3072982" data-attributes="member: 33904">I think it's true that Monte's idea of marketing doesn't work for everyone that just pics it up and uses it, I don't think it's that way because he &quot;designed brilliant 3rd edition&quot; or is special in some magical way.The simple fact is, Monte is both talented and well read in the craft of marketing. People say things like &quot;he designed brilliant 3rd&quot; not because he did so, he didn't really, he was one of multiple people involved, but because he knew how to capitalise from his involvement. He didn't just say &quot;Hey, I'll hype my products and get ritch!&quot;. The way to success is plastered with the bones of people that thought like that and went down.He understands hype and marketing, I'm sure he's read a lot of books on marketing and communication, and knows how to employ it for himself. This of course doesn't lower my respect for him, in fact it increases it.</blockquote>

[QUOTE="Gold Roger, post: 3072982, member: 33904"] I think it's true that Monte's idea of marketing doesn't work for everyone that just pics it up and uses it, I don't think it's that way because he "designed brilliant 3rd edition" or is special in some magical way. The simple fact is, Monte is both talented and well read in the craft of marketing. People say things like "he designed brilliant 3rd" not because he did so, he didn't really, he was one of multiple people involved, but because he knew how to capitalise from his involvement. He didn't just say "Hey, I'll hype my products and get ritch!". The way to success is plastered with the bones of people that thought like that and went down. He understands hype and marketing, I'm sure he's read a lot of books on marketing and communication, and knows how to employ it for himself. This of course doesn't lower my respect for him, in fact it increases it. [/QUOTE]

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