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Monte Cook on publishing a successful d20 product
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<blockquote data-quote="Michael Dean" data-source="post: 3074687" data-attributes="member: 9199"><p>I agree with you up to a point. However, the fact is that AU and Ptolus were marketed darn near perfectly, Ptolus especially. I was initially in the "No way am I spending $120 on a rpg book" camp. I had bought AU but hadn't played it much (although it was very good), so I wasn't exactly a fanboy. But I did follow the promotion of Ptolus throughout the year, liked what I saw, and was first in line at Gen Con to get a copy. Monte does a terrific job of building interest and anticipation for a product.</p><p></p><p>I am also curious why WOTC has not or will not come up with a similar product as Ptolus. They have the marketing, and I can't believe Ptolus is not going to be a huge profit maker for Monte. At a guess, maybe the amount of time it would take to develop something on that scale would take away too much from developing other projects. Although after reading the last few reviews on WOTC products, they certainly seem to be saving a lot of money on editing! I can only cringe thinking of the size of the errata document for something like Ptolus if Wizards had written it. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin :D" data-smilie="8"data-shortname=":D" /></p></blockquote><p></p>
[QUOTE="Michael Dean, post: 3074687, member: 9199"] I agree with you up to a point. However, the fact is that AU and Ptolus were marketed darn near perfectly, Ptolus especially. I was initially in the "No way am I spending $120 on a rpg book" camp. I had bought AU but hadn't played it much (although it was very good), so I wasn't exactly a fanboy. But I did follow the promotion of Ptolus throughout the year, liked what I saw, and was first in line at Gen Con to get a copy. Monte does a terrific job of building interest and anticipation for a product. I am also curious why WOTC has not or will not come up with a similar product as Ptolus. They have the marketing, and I can't believe Ptolus is not going to be a huge profit maker for Monte. At a guess, maybe the amount of time it would take to develop something on that scale would take away too much from developing other projects. Although after reading the last few reviews on WOTC products, they certainly seem to be saving a lot of money on editing! I can only cringe thinking of the size of the errata document for something like Ptolus if Wizards had written it. :D [/QUOTE]
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