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<blockquote data-quote="ggroy" data-source="post: 5696904" data-attributes="member: 83805">From a strategic market point of view, I would agree with most of this.The latest WotC could take advantage of the D&amp;D 40th anniversary buzz, would be in the 4th quarter of 2014.&nbsp; With Hasbro's fiscal year ending on <a href="http://finance.yahoo.com/q/ks?s=HAS+Key+Statistics" target="_blank">December 26</a>, this would mean the &quot;anniversary D&amp;D&quot; stuff would have to be released prior to <a href="http://en.wikipedia.org/wiki/Black_Friday_%28shopping%29" target="_blank">Black Friday</a> for maximum impact (ie. before November 28, 2014).&nbsp; With such conditions, the first few &quot;anniversary D&amp;D&quot; titles could be released at Gencon 2014 to maximize initial first sales from Gencon &quot;impulse buying&quot; and buzz.If prior 5E splatbooks sales turn out to nosedive earlier than expected, in principle they could start releasing such &quot;anniversary D&amp;D&quot; titles at DDXP 2014 (assuming it is in January or February 2014).&nbsp; Though there's always the risk of releasing stuff in January or February, where people may still be &quot;tapped out&quot; from previous Xmas shopping and paying down the credit card bills.With all this being said, early-&gt;mid 2013 or late 2012 would be appear to be ideal for releasing 5E D&amp;D, such that the sales of 2014 &quot;anniversary D&amp;D&quot; titles will pick up the slack after the 5E splatbook sales have already tapered off sometime in 2014.&nbsp; (Though I don't know how practical it would be to release 5E at Gencon 2012 or before Black Friday 2012).</blockquote>

[QUOTE="ggroy, post: 5696904, member: 83805"] From a strategic market point of view, I would agree with most of this. The latest WotC could take advantage of the D&D 40th anniversary buzz, would be in the 4th quarter of 2014. With Hasbro's fiscal year ending on [URL="http://finance.yahoo.com/q/ks?s=HAS+Key+Statistics"]December 26[/URL], this would mean the "anniversary D&D" stuff would have to be released prior to [URL="http://en.wikipedia.org/wiki/Black_Friday_%28shopping%29"]Black Friday[/URL] for maximum impact (ie. before November 28, 2014). With such conditions, the first few "anniversary D&D" titles could be released at Gencon 2014 to maximize initial first sales from Gencon "impulse buying" and buzz. If prior 5E splatbooks sales turn out to nosedive earlier than expected, in principle they could start releasing such "anniversary D&D" titles at DDXP 2014 (assuming it is in January or February 2014). Though there's always the risk of releasing stuff in January or February, where people may still be "tapped out" from previous Xmas shopping and paying down the credit card bills. With all this being said, early->mid 2013 or late 2012 would be appear to be ideal for releasing 5E D&D, such that the sales of 2014 "anniversary D&D" titles will pick up the slack after the 5E splatbook sales have already tapered off sometime in 2014. (Though I don't know how practical it would be to release 5E at Gencon 2012 or before Black Friday 2012). [/QUOTE]

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