NOW LIVE! Today's the day you meet your new best friend. You don’t have to leave Wolfy behind... In 'Pets & Sidekicks' your companions level up with you!

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Message: <blockquote data-quote="byxbee" data-source="post: 16942" data-attributes="member: 985">MONTE IS OUR CELEBRITYI bet you three coppers his "secret project" out sells every other product he's put out. Why? Hype and marketing.As fans of his and fans of D20, we may bristle at clever marketing ploys, but they do work. Maybe Monte is beating a dead horse with the "secret project" technique, but look at all of these posts. We hang on and discuss his every word. He puts up a note on his site about "i like miniatures, they are cool", and it makes the front page of EN World!He's the closest thing to a celebrity that D20 has, and just like movie stars and rock stars, if they aren't in the limelight regularly, people start to forget them. So they do things to pique peoples interest in their upcoming movie or album, or in this case, major book.I applaud Monte for his hard work, his great products, and for constantly keeping his fans interested. He's learning as much about marketing as he can, it sounds like, in an effort to make sure Malhavoc doesn't disappear like some other D20 imprints.Sure, he may need a new technique. But I really don't think any of you won't buy his product because of the way he chose to tell you about it.In fact, i think more of you WILL buy it because of 1 1/2 years of speculation. You can't pay for that kind of advanced marketing.Think Monte is hyping his products by himself? Nope. He's got all of us hyping it for him. He's probably sitting in his office laughing a diabolical laugh that his marketing/hype department needs only a little prodding to generate years worth of interest and conversation. Post after post after post about what he's doing, where's he going, what's his favorite breakfast cereal. It's Monte Mania (tm) that's what it is.And as for why he wouldn't tell everyone what it's all about a year and a half in advance: 1) other companies may try to put out a similar supplement first (see all the nautical books out there right now) and 2) how much fun are spoilers? Movies are so much better when you don't know what they are about. Books are the same way.-byxbeePS. I'm particularly psyched about Banewarrens. Monte's epic adventures are of such high quality.</blockquote>

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