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Message: <blockquote data-quote="AdmundfortGeographer" data-source="post: 2466661" data-attributes="member: 4682">Indeed, I agree with you here. I had watched and read a number of news stories on the rise and success of MTV. Many executives reported that in the early days of MTV the songs that had videos in rotation on MTV had sales increases well above the norm of those that had no video yet.It led to a sort of gradual "weapons race" in spending on making videos for some average quality songs by franchise artists so that their music would get the exposure on MTV. Sure, spending massive amount of money on "epic" videos was partly ego stroking for tempermental narcisistic musicians regardless of the quality of the music, good or bad (Gun and Roses' "November Rain" sequence of videos, and Meatloaf's Bat out of Hell videos), but many studios that had artists they wanted to make into huge stars would spend extravagently on videos so they got into regular rotation on MTV.Alternatively, getting a video into rotation on MTV could get a musician or band that was pegged into one narrow niche (like when the punk-like The Offspring became big with Come out and Play) into Top 40 play, and thus greater sales.MTV was once the best advertisement for music sales.  Was.  I don't think it is anymore...</blockquote>