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Message: <blockquote data-quote="mroberon1972" data-source="post: 1829101" data-attributes="member: 5148">Hmnnn, who to get to review your products...Depends on what you want...I, myself, offer open calls to untried reviewers.  Why?Because everybody deserves a start, and because, to be honest, they try harder.The truth about using professional reviewers is:1. If you send a review to a professional reviewer, he might not have WANTED your product.  My hackles rise every time a see a phrase like: "This product is not something I'm really into, but here's my review anyway..."2. A professional reviewer is usually swamped, and many don't have time to give your product the full look it deserves.  It's not that they don't try, but it's hard to linger over a product when you see fifty more screaming for a review on your desk...Both of these issues are resolved if the reviewer REQUESTED the product for review, or purchased it on his own.On the other hand, new reviewers:1. Answered your open call because they WANTED to see your product.  This means that they will be more receptive to the ideas in it.  It also means if you made a bugger-poor product, then he will likely kill you in the review for inflicting it on him.  Which way your product lies is up to you.2. Others will note the enthusiasim of the reviewer (if they liked it), and will make it their own.  Now, on to some rules for dealing with new reviewers:1. Ask for an HONEST and QUALITY review, never a GOOD one.  A review is a relativly unbiased opinion.  2. Do not offer the reviewers rewards in any form for a review, beyond the product he is reviewing.  In ANY FORM!  Don't offer more reviews "if you like this one"...  Don't bias the reviewer in any way.  A biased review from an untried reviewer can be smelled a mile off.  Trust me.3. Don't openly correct the reviewer.  If he was just plain wrong about something (there were actually 5 feats in the book, not 3), then e-mail him in private to correct the issue quietly.  If you say ANYTHING openly, you get to sound like a jerk.  Really, you ARE being a jerk... 4. If a review actually fails to be a review of a product (he writes three sentences saying "Great/Bad product.  Buy/Avoid it!") then explain to him again what a review is.  If he still will/can not understand what a review is about, then call it a loss.  Nobody will take the review seriously anyway, so it won't really effect sales.  UNLESS YOU MAKE A BIG DEAL OF IT!  Then expect a poor reaction.5. Thank the reviewer for his review.  I don't care if he said it smelled like yesterday's cheese, THANK HIM.  PERIOD.  You asked for the review, and you got a review.  6. Take the negative parts of the review and LEARN FROM THEM.  Fix what is wrong with your product in the way of errors, and note his opinion on things that he did not like (I didn't say change them.  Tastes may vary).This won't get you perfect reviews, but it will get you honest ones.  And that's what we deserve, even if sometimes we don't want it...All of the above is my opinion,John Bowden</blockquote>

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