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Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!

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Message: <blockquote data-quote="Dausuul" data-source="post: 5343377" data-attributes="member: 58197">First... I watched it with the sound off, so I can't comment on anything the voice-over might be saying, but just looking at the pictures, that's about the most gender-neutral ad for a video game I've ever seen. Men and women equally represented more or less everywhere. Count 'em.This is EXACTLY what I was talking about upthread with regard to the default point of view being male. The fact that the ad even contemplates the possibility of players identifying with female characters as well as male is enough to make people say it "strongly targets women." Take the life destinies section. You mention the female astronaut but ignore the male rock star and the male criminal mastermind. Two life goals illustrated with a male character, one with a female character, and somehow that's skewed toward women?Second, you claimed video games "made great strides by bringing out products that targeted women." That's flatly untrue in the case of the "Sims" franchise, of which "The Sims 3" is just the latest installment. Games that are developed with the intent of targeting female players tend to bomb, because the vast majority of game developers, execs, and marketers are male and their idea of "targeting women" is "make it pink and sparkly."For the most part, games that find a strong audience among women were not built with that in mind--developers set out to make a cool new game, choose for whatever reason not to pump it full of testosterone and sex kittens, and suddenly, wow, women are playing our game! Whodathunkit?Obviously, when it comes time to release the next title in the franchise, you're going to keep your existing players in mind. That's just basic marketing sense. But if you consider the demographics of the "Sims" player base (84% female), an ad giving equal representation to men and women is hardly a major push to market to women! If you look at games where the demographic goes the other way and 84% of the players are male, how many ads have anything like equal representation?</blockquote>

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