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Message: <blockquote data-quote="Steve Conan Trustrum" data-source="post: 2668595" data-attributes="member: 1620">You may want to ask some how their sales have since been doing before speculating how well it's worked out for them so far. You're also forgetting that this change was still done on the industry's largest storefront--THE place to go for RPG PDFs. It's a statistical certainty that the change has caused sales reductions, but it's also likely that it's spread across the various publishers enough this early on to not be affecting anyone too badly. EnWorld doesn't have that benefit.Because it's not a Chicken Little situation. Part of my day job is web usability testing (in other words, checking out the effect of this very thing on customer online purchasing habits) for companies with online services and products. Something that comes up with EVERY such study is the amount of clicks the average online consumer tolerates before saying "this is too much trouble" and moving on. The ideal number of clicks is 3, with each additional click beyond that creating a compounding reduction in the chance of a purchase being made. Amazon.com's sales rose dramatically as soon as it introduced one-click purchasing forthis very reason. That's a fact, and EnWorld users are typically going to be no smarter than any of these other consumers, nor are they any more willing to put up with things that slow down their online purchases (if you keep in mind that the main reason for online purchasing is speed and convenience.) Adding a redirect to the mix creates a minimum of one additional click--that's 33% of the ideal allotment--and doesn't account for design issues on the publisher's side.That's not speculation.That's not Chicken little.That's not a matter of giving EnWorld users too little credit.That's nearly a decade of hard facts gathered during thousands of studies designed around determining just how far an online customer is willing to put up with a round-about sales process online. Now, I'm not going to put words in any other publisher's mouth, but even losing one or two sales over this because some customers find it too annoying not to have all the relevant information immediately on hand is one or two more than I'd care to loose.</blockquote>

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