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Message: <blockquote data-quote="sjmiller" data-source="post: 2670922" data-attributes="member: 17262">First of all, I want to thank Morrus for answering my question and for being quick in responding to all the barrage of messages here.Second, I want to say something from my personal viewpoint as a lazy consumer.  That's right, I am lazy.  When I shop for things online, which primarily consist of pdfs and the occational holiday gift, the less I have to do the better.  Heck, even when reading online newspapers I only tend to read the stuff that does not require me to register.  Basically, the fewer clicks I have to make the better.I like it when I see someone talk about their product and they have a link in their sig or in the message itself.  I can click and go right to the place I can buy it.  Since this link is most likely to the publisher's most favorable vendor, I know that if I trust the publisher I can most likely trust the vendor.  Trusting the vendor is a different issue, which I will address in a minute.Now, if I see an announcement of a product I am interested in, I will click on the link provided to check out the price and (most often) the reviews posted at the store site.  If I click on the link and it takes me to another page where I have to click on another link to finally get to where I can do the reviewing, well, I find that a tad annoying.  Why couldn't they just bring me to the sale site in the first place?  Why make me jump through one more hoop to get to a place where I can buy their stuff?  If I am clicking on the link it means I want to buy what they are selling.  The more I have to go through to get there (on my dial-up slow service) the less likely I am to buy it.  Even if I think it is really cool, and something I would really, truly enjoy, if I have to go from one site to another to another just to get it, I most likely will not.With regards to trust, this is something very important to me.  I purchase online from very few places.  Before I buy from them I research them, making sure there are few problems in their past (there's always someone who complains, so nobody is perfect), that their sales site is secure, and that they make it as easy as possible for the buyer to make a purchase.  Most importantly, for me, the vendor has to have a proven track record.  I buy from very few sites as it is, and none of them are new.  I want to make sure that they have ironed out any security issues before I trust them with my personal and financial information.So, with that in mind I look at this new site, with this new policy, and as a consumer I just shake my head.  Now they want me to register for yet another store site if I want to easily purchase items I see reviewed here.  Add to that the fact that I cannot get to any other sales site without having to go through yet another site.  This means, for me at least, that the items I might have casually picked up with go unpurchased and even the really interesting ones will go unpurchased.Now, I realize that it doesn't matter to you if I purchase something from these other sites, but it will matter to you that I will most likely not be purchasing them from your site either.  This is because I really do not want to register for yet another store site, especially one that is brand new and untested (in my eyes).  To me, that makes the ENWorld site less useful than it has been in the past.  It also means that I will probably reduce my visits to the site, as my main reason for coming here is to find out about new items to buy.These are just my own personal, and long winded, thoughts on the subject.  I am fairly sure that while they are not the norm, they are far from unique.</blockquote>

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