Is this real about UNICEF?
UNICEF is a fine charity. There was a letter/article that went around for a while, claiming that it wasn't. That letter was at best out of date, or inaccurate, at worst it was full of lies.
Snopes says:
"
UNICEF: The e-mail is not specific about which executive is being referred to here, as UNICEF (the United Nations Children's Fund) is a global organization with offices in 190 countries. We're assuming the reference is to the President and CEO of the United States Fund for UNICEF, Caryl M. Stern, whose last reported total yearly compensation was $472,891, not $1,200,000. Both Charity Navigator and Forbes rate this organization's efficiency at 91%, far greater than the 14% claimed in the e-mail cited above. In response to the claim that UNICEF's CEO receives "a Royal Royce for his exclusive use where ever he goes," UNICEF told us that "There is no Rolls Royce or company car provided for any staff member at UNICEF or the U.S. Fund, including the President and CEO of the U.S. Fund or UNICEF’s Executive Director."
Read more at
http://www.snopes.com/politics/business/charities.asp#LYrqyvDtcj7Ojedi.99
In general, if you want to give to a charity, it is probably good to do some research. There are services out there that go over the financial records of charities and rate them for you. Charity Navigator is a major such service, and you can see here that they give UNICEF (US) flying colors:
http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=4617#.VUBKmyFViko
This includes the fact that their administrative expences are only 2.7% of their overall budget. And they take in a dollar for every $0.06 they spend on fundraising.
As for the American Red Cross, they aren't as good as UNICEF, but they aren't too shabby. Snopes says:
"
American Red Cross: The information presented above is outdated (as of October 2010), as Marsha J. Evans resigned her position as CEO of the American Red Cross in 2005. The current President and CEO of the American Red Cross (since 2008) is Gail J. McGovern, whose total yearly compensation for 2010 was about $1,037,000 (considerably higher than the $651,957 figure mentioned above) and for 2011 was about $561,000. Charity Navigator and Forbes both rate this organization's efficiency at 92%, much higher than the 39% figure claimed in the e-mail."
Read more at
http://www.snopes.com/politics/business/charities.asp#LYrqyvDtcj7Ojedi.99
And Charity Navigator gives them a decent, but not stellar, rating:
http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=3277#.VUDTBiFViko