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Message: <blockquote data-quote="Kid Charlemagne" data-source="post: 1716993" data-attributes="member: 93">There's a lot of talk about adventure modules not being profitable for WOTC, and that is probably true...  However...I think that Wizards may have come to the conclusion that adventures are like "loss leaders" in regular retailing - the things that are offered at a low price to get the customer in the door.  Even if you lose money on the loss leader, so the theory goes, that person buys enough other stuff to make it worthwhile - in this case driving the sales of PHB's etc.3rd party products were supposed to fill that role.  However, they've learned more or less what WOTC did - that they don't sell enough to be profitable.  BUT - they still can serve a purpose - to drive sales of the core books.  That means that the only people who really have an incentive to produce adventures is Wizards.</blockquote>