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<blockquote data-quote="Hussar" data-source="post: 5373273" data-attributes="member: 22779">This is a false assumption.&nbsp; Companies are not, and should never be, &quot;concerned with making as much profit as they can&quot;.&nbsp; Companies should be concerned with making a stable, consistent, reliable revenue stream, that is a big as possible.That's the problem with the once in a while subscribers.&nbsp; Sure, WOTC gets a money bump every six months or so, after a new book releases, from a bunch of people subbing and then leaving.&nbsp; Ok.&nbsp; Fine.&nbsp; But, how do you budget around that?Do you presume that there will be that bump every time?&nbsp; What happens if there isn't the bump and you need that revenue to pay off your advertisers?&nbsp; What happens if the bump comes just before year end and your budget goes all pear shaped and the powers what be above you cut your operating budget for next year because you have enough cash this time around?Or, do you presume that the money won't be there?&nbsp; Then, what good is it?&nbsp; What do you spend it on?&nbsp; You can't rely on it, so, it's only good for one time expenditures.&nbsp; There's just only so much you can spend on hookers and blow.&nbsp; <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin&nbsp; &nbsp; :D"&nbsp; data-smilie="8"data-shortname=":D" />Given the choice between a reliable, but smaller revenue stream and a larger but unreliable revenue stream, good businesses, the ones that want to be in business ten years down the line, take the former.Nytmare - how are you no longer part of WOTC's target audience?&nbsp; How has this change suddenly forced you away from paying money towards the hobby?&nbsp; Presuming you play 4e, and you want 4e material, how has this change altered that fact?Or, is it just because you can't pop in every six months or so and spend ten bucks for a hundred bucks worth of material?&nbsp; Cos, if that's the case, why would WOTC want to keep you as a customer?</blockquote>

[QUOTE="Hussar, post: 5373273, member: 22779"] This is a false assumption. Companies are not, and should never be, "concerned with making as much profit as they can". Companies should be concerned with making a stable, consistent, reliable revenue stream, that is a big as possible. That's the problem with the once in a while subscribers. Sure, WOTC gets a money bump every six months or so, after a new book releases, from a bunch of people subbing and then leaving. Ok. Fine. But, how do you budget around that? Do you presume that there will be that bump every time? What happens if there isn't the bump and you need that revenue to pay off your advertisers? What happens if the bump comes just before year end and your budget goes all pear shaped and the powers what be above you cut your operating budget for next year because you have enough cash this time around? Or, do you presume that the money won't be there? Then, what good is it? What do you spend it on? You can't rely on it, so, it's only good for one time expenditures. There's just only so much you can spend on hookers and blow. :D Given the choice between a reliable, but smaller revenue stream and a larger but unreliable revenue stream, good businesses, the ones that want to be in business ten years down the line, take the former. Nytmare - how are you no longer part of WOTC's target audience? How has this change suddenly forced you away from paying money towards the hobby? Presuming you play 4e, and you want 4e material, how has this change altered that fact? Or, is it just because you can't pop in every six months or so and spend ten bucks for a hundred bucks worth of material? Cos, if that's the case, why would WOTC want to keep you as a customer? [/QUOTE]

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